Uh, Matt, it's a joke. I linked to a Wired article with this quote from Lisa Sikora, of Microsoft's Casual Games division:
"violence, the use of force as a primary game mechanic, is an excellent way to keep women from playing your game. Negative emotions aren't attractive to women. They don't like heavy, adrenaline-rich, head-to-head sports. I play Half-Life 2, but if I get shot at, I run."
Just trying to point out what an absolutely ridiculous generalization it is. If you want to appeal to more women, DON'T HAVE THEM RUNNING AROUND IN BOOTY SHORTS IN THE SNOW! GIVE THEM A DECENT WARDROBE! STUFF YOU COULD WEAR IN PUBLIC! AND HOW ABOUT SOME BRAINS? HOW ABOUT BOTH IN THE SAME GAME?
Okay, taking deep breaths. It's oooookay.