Buying gold online is against the EULA and will get your account banned if you are caught. DO NOT BUY GOLD ONLINE. The intent of this title was definately not to encourage that practice. Buying keys at 2.4k from players would require an investment (at $10=100plat) of $4,800 USD for the max level. I also saw keys selling for 4k last night.
In addition to adding the title, they upped the rewards significantly for the automated monthly tournaments, probably in the hopes of encouraging more participation. I would think that if you were at all competitive in the tournaments, you could probably farm this max title faster than the 100,000,000 faction needed (I only have ~500,000 total on my acct history) for all the keys or the 48,000 to 80,000 plat to buy keys at 2.4k to 4k each.
Although they may have stated at one point that it (emoting over a corpse) is unsportsmanlike, I don't see that there has been any change to reduce it from happening. I also don't see that this is any worse than the trash talk you get from the worst sportsmen anyway. It may be a little irritating, but oh well.
The biggest positive I see with this title is that it offers a quick and easy way for newer players to make a little in-game cash by farming faction and cashing it in for a key to sell to someone who has accumulated a small fortune. Like the other "money" titles (drunkard, sweet tooth and party animal) it spreads the wealth in-game to anyone willing to cash in.