May not be too early Bro to show interest in it. Knowing Bioware it will have a long development cycle, so I won't really expect it until late 2010. By that time most will know whether or not it is time to give another game a try. WoW will have been out forever and even diehard WoW fans will be looking for something new. Some WAR players may feel the same way by then too.
Bioware is like Blizzard in the aspect that they take their time with their games and watch what is working and not working in other games. They have cited that the like things about WAR, WoW, and other MMO's. Plus being owned by EA, they can consult with both WAR and old UO developers
I have enjoyed almost all of the Bioware RPG's. KOTOR, Baldur's Gate, NWN, Mass Effect, et cetera. They develop engaging stories and hopefully they keep up the good work with their first MMO endeavor. The art for the game is artistic ala WoW and I see it working for a wide variety of machines. With the two factions I see them really looking for what players like in PvP. Hopefully they develop a better system than WoW.
This is one of the MMO's that I will keep and eye on and sign up for the news letter. Hopefully Bioware delivers.