Echodelta
Member
No matter what the name, I do plan to request membership in GW2. I'd miss everyone too much
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Guilds are formal groupings of players. Guilds will be available to players from near the start of the game, will not be racially-exclusive, and you may join as many guilds as you would like per account. When a character logs in, it will be able to choose which guild it would like to represent. A character can also switch which guild they are currently representing through the interface without having to log out, but they can only gain influence for the guild that they currently represent.[2] While representing that guild you will appear active on the guild roster and have access to the guild chat. Guild membership will also allow greater out-of-group interactivity, with guild members being easily located on a map, current activities visible on the guild roster, and other ways to keep track of fellow guildmates.[3]
Guilds will be able to work towards guild achievements. As guild members do things together in the world, they earn influence. Guilds are able to spend influence on many things such as guild storage, a calendar, and experience flags. Guilds are also able to claim a keep in WvW. They will be able to fly their guild flag from the keep and use influence to upgrade their keep, fortifying it against attacks. [4]
Out-of-game support for guilds will be also be implemented, with a guild calendar allowing guilds to coordinate events across timezones, guild chat accessible from web browsers, and smartphone apps that will be available for free. [5]