Sega: Bringing you great characters, great games, great gaming hardware, great marketing, and some of the industry's most
mind-numbingly inane business decisions (apart from Atari) since 1989.
If the ads make you want to get a Sega Saturn, resist the urge and pick up a Sega Dreamcast instead. Sure, you won't be able to play
Radiant Silvergun (widely regarded as the greatest shmup in the history of the genre), but you can snag Ikaruga instead.
When Ikaruga shreds the remnants of your confidence in your eye-hand skill coordination, you can fire up Crazy Taxi, Marvel vs. Capcom 2, Super Puzzle Fighter II X For Matching Service (import), Puyo Puyo Fever, Skies of Arcadia, Jet Grind Radio, REZ, Space Channel 5, Power Stone, Samba de Amigo, Tennis 2K2, Seaman, Bangai-O, Soul Calibur, Grandia 2, Street Fighter 3: Third Strike, Shenmue, Typing of the Dead, Sonic Adventure--well, you get the idea.
I don't own a Sega Saturn, but only because I already own five consoles (Dreamcast, Playstation 1, Playstation 2, Playstation 3, and Wii) and two handhelds (Gameboy Advance SP and Nintendo DS Lite) AND because I don't want to spend absurd amounts of money on legitimate copies of Saturn games on online auction sites. But I still can't shake being a Sega fanboy.
EDIT: Those ads are simply
amazing.