Document allegedly leaks details of meeting between Sony and SEGA

Tek7

CGA President, Tribe of Judah Founder & President
Staff member
SCEA Meeting Aug 5th Notes
Aug 6 2009 – DRAFT FOR COMMENTS

Objectives of Meeting
* Dyer agreed to regular quarterly meetings with SOA

Sony PS3
* SCEA reiterated plans to sell 13 million PS3s this year
* Big announcement back half of year they can’t talk about (potentially price cut of PS3 to reach hardware goals)
* SCEA commented on indexing between PS3 and 360 SKUs, should be around 2:1 to garner most favorable treatment.

Motion Controller
* Spring 2010 launch (March in JP)
* No bundle/pricing details yet, should come Sept 1
* Plan on selling 4-5MM units WW
* SCEA agreed to provide a list of Sega IP that would work well with the motion controller, Virtua Tennis was an example
* Motion Controller support allows easy way to differentiate PS3 SKU
* Other differentiation opportunities include PSP/PS3 interoperability – think of features that would make users want to buy both PS3 and PSP SKUs.

Alpha Protocol
* Michael Foster, product evaluator, said AP felt barely RPG. Initial level too challenging for players. “Mass Effect felt more RPG.”
* Review notes sent to John Merlino a few weeks prior. After meeting Gerald mentioned AP is a high priority for his team.

Planet 51
* Sell in of PS3 SKU – SCEA noted that other movie titles on PS3 had underperformed as well (inc. Transformers) this cycle.
* Dyer suggests contacting Susan at Walmart and asking what she wants in the pack to sell this SKU (movie tix etc)
* Other possibilities are Hybrid movie disc (BD 25 or 50 with Game and Movie on same disc).

Bayonetta
* Collectors edition with Bayonetta Action Figure
* Novo recommended launching PSN demo around Xmas based off a Jan 5th Ship date with 2-3 week run out to launch.
* 3-4 weeks is usually ideal demo timing with fresh content every week leading up to launch (trailers, insider video about PG heritage, video blogs).

Vancouver 2010
* HOME, Olympic destination would garner a lot of positive attention from SCEA
* Should be doing same with Bayonetta, Marvel etc. Easy to launch in all territories.
* HOME merchandizing opportunities (clothes etc).

Sonic Racing
* Open to DLC to differentiate PS3 SKU – not ratchet and clank but other characters
o maybe characters from Rare or Fable universes

Yakuza
* Could put Japanese games directly on PSN for download in a special Japanese Import section (pricing $9.99 to $39.99 for full game).
* Might need to localize menus at least with subtitles.
* SCEA interested in helping on MKTG side if they can have period of exclusivity.

AVP
* Another great HOME candidate
* AVP avatars
* Hybrid BD disc with movie

Iron Man 2
* Great candidate for HOME space – explore Tony Stark’s lab etc.
* Should have one for Marvel in general.

PSU2
* Could do bundle at GameStop with PSP 30-35K units on UMD, Go, or both.

Valkyria 1937
* Could bundle with PSP as well.

Vanquish and Aliens: CM
* Opportunity for PS3/PSP interoperability (see Eidos Batman, Army of Two, Assassin’s Creed for good examples).
* If we offer that SCEA would be really interested in having us at their booth next E3.

Thor
SCEA would like a look at the code soon.

Sonic Anniversary
* Could put out collectors edition with all old sonic games on one BD disc.
* “Best of Sonic” for around $99.
* SCEA would love PSN exclusive power ups/different game modes (like Castlevania’s flip it over/backwards)

PS2 emulator for PS3 (confidential)
* SCEA wants to sell all PS2 titles on PSN (GTA Vice City/Sonic/etc)
* For co Marketing money show PS3 controller on TV ads – similar to EA Madden Spots, NCAA, etc…

London Olympics
* Perfect opportunity for Motion Controller integration.

DC Digital Titles
* If we provide a list of DC titles SCEA will let us know which ones they’re interested in having exclusively.
* If we give them a long period of exclusivity they’ll give us more marketing support.

PSP Titles
* For SKU differentiation it’s best to offer features that are slightly different from PS3 version.
* Titles that are coming up on PSP are Assassin’s Creed II, GTA China Wars, Resident Evil, Little Big Planet – all massive franchises.
* SCEA has a specific PSP deck which they can send up with their hardware director for a chat.
Source: SCEA Meeting Aug 5th Notes BH.doc
 
I can see why Sega would leak this doc since it would be to their benefit in pressuring Sony into making the noteworthy moves listed.

Everything here seems plausible or the next logical business step from Sony's perspective. They announced a remake of God of War I and II for the PS3 (remake of PS2 games). So Sony does see the tremendous value of reselling PS2 titles that are playable on the PS3. We just passed the 10-year anniversary of the Dreamcast launch so nostalgia is ripe for the picking. Using the PSN store to hold Japanese-specific titles is a very low-risk profit potential to game publishers. Heck, even utilizing the space on the Blu-Ray to have movie and game on the same disc makes sense now since Batman: Arkham Asylum had a bunch of making-of-game videos included in their PS3 release.

The only thing that makes me skeptical is that it is too logical, too rational, and too good to be true.

But if it is... these are killer moves by Sony here. It would mean that the PS3 will become a portal to 15 years of PlayStation video games and Dreamcast games that were published both in North America and Japan.

That would be crazy.
 
Bayonetta
* Collectors edition with Bayonetta Action Figure
* Novo recommended launching PSN demo around Xmas based off a Jan 5th Ship date with 2-3 week run out to launch.
* 3-4 weeks is usually ideal demo timing with fresh content every week leading up to launch (trailers, insider video about PG heritage, video blogs).

Ooh, yes, give everyone an action figure with a poorly done port job that Platinum Games doesn't want any association with.
 
Several of the Dreamcast's best titles were Japan-only releases:
  • Golf Shiyouyo 2
  • Ikaruga
  • Musapey's Choco Marker
  • Puyo Puyo 4
  • Shikigami no Shiro 2
  • Space Channel 5: Part 2
  • Super Puzzle Fighter II X For Matching Service
Okay, so a few of those are personal favorites and some saw US releases on the Playstation 2 or Gamecube. And some of the Dreamcast's best games have already been re-released or re-packaged as downloadable titles: Ikaruga, SoulCalibur, Super Puzzle Fighter II Turbo, REZ, etc.

But there are still plenty of Dreamcast titles that I'd be willing to drop a few dollars to buy if I owned a Playstation 3 and could buy them online.

I own both a Dreamcast and a Playstation 2, though, so the idea of re-releases on PSN isn't as exciting as it would be otherwise.

The most exciting thing I took from this document is that SEGA and Sony are holding formal meetings to discuss joint efforts. It seems every piece of news I read about the PS3 and Xbox 360 nudges me a little closer to choosing the PS3 as my next console.

If a certain JRPG developer would to announce the next installment of a certain series as a PS3 exclusive (and actually stick to it), then I'm sold--and the way that the PS3 is performing in Japan and how the PS3's JRPG library is shaping up, it's very feasible.
 
Sony can't keep anything a secret :)

But I'm sure this will be a good thing. Both for those of us who miss certain PS2 classics but don't have back-compatibility, and for Sony to take in more revenue.
 
Bleh, they aren't going to do backwards compatibility, they are going to make them downloadable so they can charge us again... and as the only person in the world to never get a ps2 I don't mind to much.
 
Bleh, they aren't going to do backwards compatibility, they are going to make them downloadable so they can charge us again... and as the only person in the world to never get a ps2 I don't mind to much.
Zanthox! Downsize your sig! It takes up like a third of my screen.

EDIT: Also, I have a Dreamcast and a Playstation 2, so the whole DC/PS2 games on PSN isn't all that exciting for me.
 
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